We remain in the South East of England where the business was formed 28+ years ago by Grahame Nelson and not by chance as Grahame will proudly tell you that he was drawing the logo and company name even on his school books!
Grahame had worked in the music industry as a club DJ, radio DJ and sound and lighting engineer before branching out into Show production with a particular emphasis on hi tech lighting,video and laser technology. His reputation spread. It became widely known that if you wanted your show to look and sound great, Grahame Nelson was the person to hire.
Talent attracts talent as Grahame developed a network of creatives in order to provide an event management turnkey solution, however, it was not until 1995 when the business took attracted funding to purchase its own sound and lighting equipment that GEMS NFX began the journey it is on today.
The investment paid off as state of the art, sound, lighting, video, event presentation equipment and cabling was purchased. Staging soon followed making GEMS different to its competitors since it could now offer creative services and hire equipment making its proposition to clients an attractive one. Many companies , as today, rent equipment to hire on, thus ensuring the Clients paid margin on top of margin, never quite sure of the quality of the equipment.
What GEMS were able to do is show prospective clients the equipment it intended to use, but more importantly still, they themselves became proficient with the kit it rolled out on events, day in and day out. The latest sound and lighting rigs were serviced and even competitors would defer to their expertise on the new equipment. That investment and expertise has over the years although tough, been maintained.
GEMS formed partnerships with specialists. Companies that were seen day in and day out on the circuit as well as a cadre of regular freelance technicians and project managers. Those relationships persist today 28 years on to the benefit of the businesses concerned but much more importantly for the benefit of their customers.
Trade relations with brands like Shermann Audio, Avolites, Analog Way, Lab Grupen and Sennheiser and Sony meant that behind the scenes support was in place along with continued investment into the latest equipment.
More recently trading partnerships within the gaming industry with major brands and media companies and close ties with the developers have proved very dynamic and allowed GEMS to become a major force and support company within this sector. Their show background and event experience has proven to be a great partnership and a breath of fresh air to the usual suspects that clients had been used to. This has also enabled GEMS to share their gaming knowledge and equipment with a great range of clients not directly connected to the industry, much to their pleasure.
GEMS has grown because of its customer attention and focus and because of their ability to adapt. The services it provides are as a direct result of customer interaction.
They stock what their customers want, they provide the services their customers require – it is that simple.